German burger chain succeeds where Five Guys failed

“Burgermeister succeeds where Five Guys failed.” This statement from the current BILD industry analysis not only highlights how demanding the German quick-service market has become – it also clearly shows how Burgermeister sets itself apart from other burger chains with its concept.

Rising costs, intense competition, and increasingly sophisticated consumer behavior present enormous challenges for the entire industry. That’s why we monitor market changes very closely. But above all, it reminds us every day of what truly drives us: guests who consciously choose Burgermeister. Their trust validates our path – hyper growth without losing our Burgermeister DNA. Our DNA remains unchanged, which for us means top quality, in-house production, fair prices, and uncompromising guest satisfaction. True to our motto: Best burgers – at the best price – for everyone. This is not a short-term trend. It has been our brand core since 2006 and our structural competitive advantage.

The current developments impressively underscore this:
Today, Burgermeister is one of the most successful growth brands in the German quick-service segment and ranks second in the market in terms of revenue per location. Our delivery business is growing above average across Germany, with more than 1.2 million orders in 2025 alone, regularly supplemented by city and nationwide order records at individual delivery services. With 25 successful units now in Germany and Poland, we continue to expand, with the UK market entry planned for 2026. A key success factor: our own Burgermeister production. Patties, buns, fries, sauces, and cookies are made in-house – a level of quality rarely seen in the industry. This allows us to control the entire value chain and deliver what our guests expect: maximum freshness, fair prices, and a true Burgermeister experience.

Thanks to our guests. Thanks to our team. Link to the full BILD article.