Burgermeister Enters Sports Sponsorship

Burgermeister is launching its biggest marketing project to date and will become the exclusive helmet sponsor of the Berlin Eisbären (Polar Bears), the record champions of the German Ice Hockey League, for the next three years. Going forward, the players of the eleven-time championship team will prominently wear the green logo of the Berlin-based burger brand on their helmets. The goal is to raise nationwide brand awareness and strengthen its profile as a modern fast-casual restaurant chain.

The partnership goes far beyond simple advertising space. Planned activities include fan and customer promotions such as sweepstakes, special campaigns, fan initiatives, exclusive loyalty program offers, and co-branded merchandise. These will take place both online and at the stadium.

With 20 locations currently in Germany and ambitious growth plans, Burgermeister sees the partnership as a key element of its expansion strategy. Up to 20 more restaurants are planned for 2025, including the first location in Poland. Both partners are deeply rooted in Berlin and share values like commitment, solidarity, and passion.

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